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Client:
Business idea essence:
Nida Tabba is a jewelry brand with an ambitious aim — to bring together jewelry from different parts of the globe under one roof. Each piece is unique yet united by specific ideas that reflect the culture of its region. The mission is to showcase cultural diversity and celebrate the uniqueness of traditional motifs through high-quality production and craftsmanship.
Brand Identity:
The positioning for the Nida Tabba brand is based on the product. Since jewelry is a hedonic product, customer choices are heavily influenced by emotions, and we need to convey these emotions effectively. Nida Tabba jewelry is collected from around the world, reflecting different cultures. This cultural diversity forms a strong foundation for the brand. We have identified one word with rich meaning to encapsulate it all: DIVERSITY.
- Concept: We have traveled around the world. We have seen the diversity of beauty and brought this experience to you. Join us on this breathtaking journey without leaving your hometown.
- Mission: To show the diversity of beauty around the globe.
- Key Message: The beauty of the world is in your hands.
Logo, Visual Identity, Packaging, Photography:
The essence of the idea is to create a logo and dynamic form that changes shape to emphasize the product, depending on the region of origin of the jewelry collection. This concept is based on "matching" the logo with the product. Since the jewelry will always be unique, we want to avoid situations where the logo is dissonant with certain products.
Web Design and Development:
This website aims to showcase the products in the best possible way while remaining effective as an e-commerce platform. We created a unique design with custom layouts that suit our style and included all the necessary functionality: product details, sizes, materials, shopping cart, and checkout. Everything is seamlessly implemented on the front-end side, resulting in a website that works smoothly.
Photo shooting and Packaging:
Brand materials bring the project to life, making it more robust and authentic. To ensure everything aligns with the initial concept, we managed a photo shoot in Chicago curated by our art director. This process included casting and selecting models, creating a list of required photos, and managing all technical aspects of composition and other details.
Packaging is another component we assisted with. We found a manufacturer capable of delivering the desired result at the best price and designed the actual packaging.
