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Client:
Business idea essence:
Medicofy is a unique post-payment service that covers healthcare, wellness, aesthetics, and pet care services. The service offers a pay-in-four payment plan, allowing customers to split their expenses into four equal installments. The buy now, pay later [BNPL] market is booming and promising. Medicofy offers a unique proposition in the healthcare sector, aiming to provide financial services and establish its own marketplace.
Brand Strategy:
Medicofy aims to deliver healthcare and wellness services. These services could be split into two main groups: “need” and “want,” or “rational” and “hedonic.” So, we need to be somewhere in between and find an “umbrella” idea for all purposes.
Vision: We believe that caring is essential for a human being. Take care of yourself and your pets, and we will be with you in this life journey to help you cover your financial needs. Live to the fullest, and enjoy life, Medicofy will take care of you once needed. Medicofy – your companion who cares.
Mission: Think about what you need to do to take care of yourself while we will take care of the payments and help make this experience as painless as possible.
Slogan: Take care, pay after.
Brand Identity:
We have been exploring visual ideas to reflect our vision of identity, considering how it should look and feel. Here are two Porsche vehicles. The first is a classic coupe, and the second is a Porsche, known as the "Fat Car." The first is very serious, while the second is much more playful, like a children's toy, yet both are built on the same chassis. Our logo’s sign part draws inspiration from this fun aspect, whereas the typography remains serious.
Humanity is the key to everything we aim to convey to our target audience. We have developed a graphic that relies on common signs and is easily recognizable. At the same time, it feels more friendly and handcrafted. While our tone of voice and typography remain serious, using a serif font that is perceived as traditional.
